MindLab Life Coaching Logo


Dr. Sydney Ceruto

CHANGE the way you CHANGE

If you want to make changes in your life and are considering

performance coaching hiring a performance coach mental performance coaching high performance coaching hiring a coach to improve performance hiring a performance life coach personal performance coaching

You must first understand that traditional approaches


As Featured On

Forbes Logo
Woman's Day Logo
Fox Business Logo
OWN logo
Huffington Post Logo
CBS News logo
Psychology Today Logo

“The secret of CHANGE is to focus all of your energy not on fighting the old, but on building the new.”

Dr. Sydney Ceruto

Dr. Sydney Ceruto
Dr. Sydney Ceruto

Time – Most clients achieve their goals within 90 days, unlike traditional methods which can take years or even decades.

Cost – The old adage “you get what you pay for” could not be more applicable when it comes to your mental wellbeing.

Qualifications – Dr. Ceruto is a pioneer in the field of neuropsychology, she possesses an extensive psychological education along with 20+ years of experience.

Neuroscience, the differentiator –  Billions of pathways in your brain light up every time you “think, feel, or do something.” If you want new habits to become ingrained in your daily life, then it is a matter of building and strengthening certain pathways while not reinforcing others.

What Clients Are Saying

Chris Borland gives MindLAB performance coaching a testimonial
Chris Borland

Former NFL Player

Sydney is truly a master at her craft and anyone looking for a life or performance coach would be wise to contact her.

Ashlee Simpson gives a testimonial for MindLAB Life Coaching
Ashlee Simpson

Singer / Actress

If you ever needed to work with a life coach that has the innate ability to nail down what you need, Sydney is your girl.

Richard Anderson
Richard Anderson


Sydney is the real deal.  I can tell you that she knows how to get to the core of a person’s authenticity and power.

A Solution Rooted In Hard Science

The reason traditional therapy, counseling, or coaching does not work is due to a combination of our default mindset, emotional processing, and a non-scientific approach. These antiquated methods fail to consider the physiological processes that come into play when trying to make changes in thoughts, feelings, and behaviors that are enduring.

Armed with recent findings in neuroscience, we now understand how these elements have a significant bearing on the lack of efficacy in traditional therapeutic methods.

To bring about real change requires an all-encompassing scientific approach that alters patterns of thinking and behavior right at the root. We must tweak, change, or abolish old ways of thinking, emoting, perceiving, and behaving to rewire the brain towards much more advantageous neural connections. This sort of solution requires just the right combination of SCIENCE and PSYCHOLOGY.

At MindLAB Life Coaching, we offer an innovative service that does just that, tailoring goals for change toward each client and his or her unique dynamics. With expert knowledge of how the brain works and why we continually fall victim to our defunct, flawed, and faulty thinking patterns, it is entirely possible to inspire sustainable behavioral and emotional change. We do this on a physiological level so that the client no longer has to be consciously aware of or continually working on their desired changes.

Performance Coaching

What neuroscience has made evidently clear is that changes in the brain cause changes in your thinking, behaviors, and emotions.

Cognitive Distortions Visual
Cognitive Distortions

Discover the faulty thought patterns that create negative neuronal associations.

Disrupt Associations Chain Breaking
Disrupt Associations

Break the destructive emotions and behaviors happening on a frequent and mostly subconscious level. 

Brain Rewiring Diagram
Neural Rewiring

Re-wire your brain’s neural pathways with positive and accurate assertions until they become your default setting.

The ability to remain calm and collected during high-pressure situations is certainly not a trait that comes naturally to most of us, but it’s a skill that can be learned, thanks to neuroscience.

Why do we freeze up and not perform at our best?

First, let’s outline the biochemistry involved. When we feel attacked, or threatened, we dive into the “fight-or-flight” state, a physiological reaction. Essentially, it’s the opposite of staying calm. Your brain secretes hormones, including cortisol and adrenaline, that instruct your nervous system to prepare your body for drastic measures — breath shortens, blood flows the muscles, and peripheral vision disappears.

High-pressure business, athletic competitions, or social situations don’t really constitute “threats” to our survival, so why do we freeze up? What happens is your anxious, jittery brain tells your body to redirect all energy to your muscles, but you never physically fight or flee the scene. So, the energy isn’t spent, but it’s being borrowed from neurological functions (such as focusing on details) that could really use the energy. You end up in a stressful cycle between your brain and body, and in less scientific terms, you lose it.

Once you’re in this “freak out” zone, chances are very high that you’ll freeze up like a deer in headlights or end up in a pernicious loop of self-loathing.


How can we remain calm and perform at a high level?

The key to remaining calm is to interrupt that stressful cycle between your brain and body. The fight-or-flight reaction begins in the amygdalae, the area of the brain that processes memory, interprets emotion, and often makes those impulsive gut decisions.

Interestingly, just labeling emotions have the power to help you overcome them: fear, anxiety, paranoia, embarrassment, and so on.  As an expert in neuroscience leadership training, I suggest reflecting on your feelings and PROPERLY labeling them. This aids in calming the amygdala, allowing you to move out of the fight/flight mode and free up energy allowing you to think more clearly about the issue at hand, rather than worrying. This in itself interrupts the brain-body stress cycle.

The next step is one I’m sure you have heard before, but I can’t stress this enough. Learn how to perform proper breathing. Count from 1 to 10 each time you inhale and each time you exhale. Deep breaths bring more oxygen into your lungs and bloodstream, cueing your body that it’s no longer necessary to generate the intensity of a fight-or-flight reaction.

After labeling your emotions and coaxing yourself through some deep breaths, the final step in eliminating the overwhelming fight-or-flight response emotions is to relabel them. Try viewing them in a more positive light than negative.

For example:

  • fear → anticipation
  • worry → concern
  • flustered → excited
  • frustration → desire

This positive relabeling allows you to regain control over your body, lowering your heartbeat and returning to calmness. I teach you this technique and we consistently practice it together until it takes hold, generates new neuronal connections, and becomes your default setting. The technique takes precise know-how and diligent practice, but once you’ve shifted your way of thinking to a more positive state, it will become easier and easier. In the end, it’s well worth it to avoid those cringe-worthy cracks under pressure.

What is the most effective type of performance coaching?

Utilizing the latest findings in Cognitive and Behavioral Neuroscience, MindLAB Life Coaching has developed a state-of-the-art program that serves as an alternative to traditional performance coaching programs that are antiquated and DO NOT WORK.

This non-invasive treatment involves using your brain’s natural ability to change, neuroplasticity, its own neural connectivity, and its inherent ability to generate new, much healthier connections.

At MindLAB Life Coaching we use the latest and most innovative techniques to teach you how to regulate your brain to “normal” patterns all on your own. It’s almost like a workout for your brain by training your brain to be stronger and healthier.

You are NOT powerless over your brain!

MindLab Bulb Favicon White

By understanding brain science, you can learn how to take massive action to ‘rewire’ your brain processes for better outcomes.

Click to visit Dr. Ceruto’s calendar