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Dr. Sydney Ceruto

CHANGE the way you CHANGE

If you want to make changes in your life and are considering

hiring a performance coach mental coaching tennis players mental performance coaching high performance coaching mental coaching for golfers hiring a performance life coach life coaching for athletes

You must first understand that traditional approaches


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“The secret of CHANGE is to focus all of your energy not on fighting the old, but on building the new.”

Dr. Sydney Ceruto

Dr. Sydney Ceruto
Dr. Sydney Ceruto

Time – Most clients achieve their goals within 90 days, unlike traditional methods which can take years or even decades.

Cost – The old adage “you get what you pay for” could not be more applicable when it comes to your mental wellbeing.

Qualifications – Dr. Ceruto is a pioneer in the field of neuropsychology, she possesses an extensive psychological education along with 20+ years of experience.

Neuroscience, the differentiator –  Billions of pathways in your brain light up every time you “think, feel, or do something.” If you want new habits to become ingrained in your daily life, then it is a matter of building and strengthening certain pathways while not reinforcing others.

What Clients Are Saying

Chris Borland gives MindLAB performance coaching a testimonial
Chris Borland

Former NFL Player

Sydney is truly a master at her craft and anyone looking for a life or performance coach would be wise to contact her.

CiCi Bellis Tennis Player
CiCi Bellis

Tennis Player

My mental game was completely transformed by Dr. Ceruto. She taught me how to play the next point and stop myself from ruminating.

Henrik Lundqvist
Richard Anderson

Goaltender NY Rangers

Dr. Ceruto is phenomenal.  She has helped me remain confident and resilient throughout the last 5 years of my career.

A Solution Rooted In Hard Science

The reason traditional therapy, counseling, or coaching does not work is due to a combination of our default mindset, emotional processing, and a non-scientific approach. These antiquated methods fail to consider the physiological processes that come into play when trying to make changes in thoughts, feelings, and behaviors that are enduring.

Armed with recent findings in neuroscience, we now understand how these elements have a significant bearing on the lack of efficacy in traditional therapeutic methods.

To bring about real change requires an all-encompassing scientific approach that alters patterns of thinking and behavior right at the root. We must tweak, change, or abolish old ways of thinking, emoting, perceiving, and behaving to rewire the brain towards much more advantageous neural connections. This sort of solution requires just the right combination of SCIENCE and PSYCHOLOGY.

At MindLAB Life Coaching, we offer an innovative service that does just that, tailoring goals for change toward each client and his or her unique dynamics. With expert knowledge of how the brain works and why we continually fall victim to our defunct, flawed, and faulty thinking patterns, it is entirely possible to inspire sustainable behavioral and emotional change. We do this on a physiological level so that the client no longer has to be consciously aware of or continually working on their desired changes.

Mental Performance Coaching - Golf & Tennis

What neuroscience has made evidently clear is that changes in the brain cause changes in your thinking, behaviors, and emotions.

Cognitive Distortions Visual
Cognitive Distortions

Discover the faulty thought patterns that create negative neuronal associations.

Disrupt Associations Chain Breaking
Disrupt Associations

Break the destructive emotions and behaviors happening on a frequent and mostly subconscious level. 

Brain Rewiring Diagram
Neural Rewiring

Re-wire your brain’s neural pathways with positive and accurate assertions until they become your default setting.

Most of us naturally have trouble remaining calm and collected under high pressure. But neuroscience has shown us that responding calmly to stress is a skill, and it can be learned. With a little bit of time and effort, almost anyone, even those who feel easily flustered, can gain the ability to stay focused and perform well under stress.


Freezing up: Why does it happen? 

When we feel attacked or threatened, our “fight or flight” response tends to engage involuntarily. Our brain secretes hormones, including cortisol and adrenaline, that instruct the nervous system to prepare the body for high drama. To help us run to safety or fight off aggression, our breath shortens, blood flows the muscles, and peripheral vision disappears.

So why does this same response occur during situations that aren’t usually viewed as physical threats, like golf or tennis matches, or other athletic competitions? We know that these events don’t endanger our survival, so why do we freeze and panic?  Why does our anxious, jittery brain tell the body to redirect all energy to our muscles when there’s no need to flee the scene? This redirected energy is not being spent (we aren’t fleeing) but it’s being borrowed from neurological functions (such as focusing on details) that could really use that energy. When this happens, we end up in a stressful resource competition between the brain and body, and in unscientific terms, both tend to lose.

Chances are high that when this happens, we lock up or end up in a pernicious loop of self-loathing (or both). Neither our mind nor our body does what we want, and what ensues—a failure to recall important information, speak decisively, or make wise decisions—can push us into a place of frustration and regret.


How can we remain calm and continue performing at a high level?

To stay focused and calm, we need to interrupt that stressful misfire between the brain and body. Our task starts in the amygdala, the area of the brain that processes memory, interprets emotion, and often makes impulsive gut decisions.

Simple steps can help us move forward. In fact, just labeling our emotions can help us start to overcome them: fear, anxiety, paranoia, embarrassment, and so on.  As an expert in neuroscience leadership training, I suggest reflecting on your feelings and then labeling them…properly. The right labels, once identified, target the amygdala, which can move us out of fight/flight mode and free up energy.  This redirected energy helps us think more clearly about the issue at hand, rather than worrying. This interrupts the brain-body stress cycle.

The next step is equally simple and equally powerful: learn how to perform proper breathing. Count from 1 to 10 each time you inhale and each time you exhale. Deep breaths bring more oxygen into your lungs and bloodstream, cueing your body that oxygen is not in short supply and there’s no need for the emergency redirection of energy that intensifies the fight-or-flight reaction.

After labeling your emotions and coaxing yourself through some deep breaths, the final step in calming the fight-or-flight response involves relabeling the emotions a second time. At this point, we work to view them in a more positive light than negative.

For example:

  • fear → anticipation
  • worry → concern
  • flustered → excited
  • frustration → desire


The same feeling, after reflection, gets a new label. This allows you to regain control over your body, lowering your heartbeat and restoring calm and focus. I teach this technique, and you and I will practice it together until it takes hold, generates new neuronal connections, and becomes your default setting. The technique takes precise knowledge and diligent practice, but once you’ve mastered the basics, the process becomes easier and easier. In time, you’ll see the cycle of self-recrimination abate, and new growth and positive habits will take its place.


What is the most effective type of performance coaching?

Based on current research in Cognitive and Behavioral Neuroscience, MindLAB Life Coaching has developed a state-of-the-art program that offers an alternative to traditional, antiquated performance coaching programs that DO NOT WORK.

At MindLAB Life Coaching we provide an advanced method and cutting edge program that gives athletes a real-time training experience with the ability to increase emotional muscle, reaction speed, and accurate decision making alongside behavioral strategies such as goal setting, imagery, mental rehearsal, stress management, and cognitive restructuring.

Reaching the next level of athletic performance depends upon your ability to regulate emotions and manage stress. Athletes who combine mental and emotional training with physical training have a competitive advantage and are better equipped to enter into the peak performance zone more consistently.

Thoughts and emotions have a profound effect and impact on every athlete’s ability to perform. Under pressure, stressful thoughts and emotions cause the heart’s rhythm to become irregular and non-advantageous neurochemicals to flood the brain. This incoherent combination inhibits brain function and diminishes the visual field, reduces reaction speed, and impairs decision making.

Our non-invasive treatment uses your brain’s natural ability to change its own neural connectivity (called neuroplasticity), and generate new, much healthier connections. When we tap into this ability, we can reduce or even abolish the derailing effects of an uncontrolled fight or flight response. Anger and fear no longer take over under stress, and when we can react calmly, we deal with fewer after-effects like regret and helplessness.

You are NOT powerless over your brain!

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By understanding brain science, you can learn how to take massive action to ‘rewire’ your brain processes for better outcomes.

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