The Process

Transform Your Life By Changing Your Neural Pathways In 90 Days

The 3-Phase Transformation Process

1. Psychodynamic Assessment and Goal Alignment

Week 1

In the first week of working together, I must clearly understand what your thinking patterns look like. I will create a questionnaire based on our first conversation written just for you. After analysis, we will review any cognitive distortions (faulty thinking patterns) you may have. Possessing this knowledge right from the start galvanizes my process and saves several sessions by identifying underlying issues immediately.

I will provide you with comprehensive feedback both verbally and in writing. Our first session, either in person, via Zoom, or by phone, will be me asking pertinent questions, allowing you plenty of time to speak and discuss your goals and objectives. Now we arrive at the part where I get to know you, the real you that you may have tried to keep hidden. I will then delineate any issues you may not be aware of and put together a strategy that aligns with what you want and need.

We continue to work closely together, speaking or texting daily, so no session time is ever wasted on recapping previous days. The goal of this phase is to “see you in action” so I can help you start making better decisions immediately. This approach is also specifically designed for the client to contact me if they have a question about something, become agitated by a specific trigger, or are emotionally upset.

Throughout our time together, I act as your safety net. I’m available to you 24/7, which is crucial for creating lasting change that becomes your new “default setting.” I’m closely involved in your daily life, offering frequent support and guidance to prevent you from falling back into old patterns that are detrimental. It’s during this time that we establish a strong, unbreakable bond built on trust.

2. Performing in the "Zone"

Weeks 2-7

Utilizing a unique and practical neuro-based approach, I begin the process by interacting with you in a way that creates a brain-engaging environment and atmosphere. This heightened consciousness enables you to function in a high neurological ‘engaged’ form, which you can think of as the performance zone —being in the sweet spot ties in closely with performing in the mental state of ‘flow.’ During this stage, your cognitive functioning is broadened, creating the space for moments of meaningful insights and deep introspection.

Guiding you to this level of conscious awareness is a crucial part of the process. This is the foundation upon which we will build the scaffolding to help you become a much-improved version of yourself. It is also essential to understand that most people do not perform at their best when they are entirely passive and relaxed (underwhelmed) but rather when the person’s mind is stretched in a voluntary effort to accomplish something difficult but overwhelmingly worthwhile.

Guiding you into a flow state leads you to develop advanced patterns of thought, behavior, and awareness by enabling what I call a “self-motivated optimal experience.” We now implement the latest findings in neuroscience to create a strategy that will get you results, almost always in just 90 days.

I begin to teach you how our brains work, what they respond to, and what they don’t respond to. You will gain a solid understanding of how everything we repeatedly do, experience, look at, listen to, think about, talk about, hope, feel, fear, and imagine physically alters our brains – for better or for worse. The more we repeat a specific thought, emotion, or behavior, the stronger the underlying networks become. The more they become automated and ‘wired’ into our brains. This understanding sets the stage for the actual re-wiring of your neural pathways.

3. Facilitating Self-Directed Neuroplasticity

Weeks 8-12

Integrating a scientifically proven discipline, we now focus on the interplay between how you think (cognition), how you feel (emotion), and how you act (behavior). We zoom in on unwanted habitual thought patterns and other drivers of dysfunctional behaviors and emotions that predominantly reside in your subconscious mind, from where they influence your perceptions, actions, feelings, and reactions in ways that most of us are often unaware of.

Through two processes, ‘pruning’ (ridding your brain of non-advantageous neural pathways) and ‘neurogenesis’ (the growth of much more healthy neural pathways), I teach you how to overcome negative thought patterns and create new mental habits and constructive thinking patterns that serve you far better in all areas of your life.

We will diligently work with your brain’s structural plasticity, which enables the brain to change its physical structure due to stimulation or new learning. As mentioned above, permanent changes to your neural pathways happen in different ways, such as through the strengthening or weakening of the connections between neurons. Through constant repetition, we see the change in our thinking, emoting, and behaving. Long-held erroneous beliefs begin to fade, your perspective widens, and your reactivity to triggering events lessens significantly.

All of our work is conducted with a focused, intentional process of physically changing your brain structures and functions by using techniques such as focused attention, mindful awareness, redirection of thoughts, reappraisal techniques (e.g., cognitive reframing), affect labeling, and equally important, your willful persistence and my unwavering support and guidance.

Every person’s brain is different, which is why my coaching methods are highly personalized. While I integrate scientifically validated approaches that align with current coaching and counseling best practices, I also customize my techniques to address each client’s unique needs. This results in positive and long-lasting change that feels effortless.

Program Options

ProgramDescriptionKey FeaturesSessionsBetween Session SupportTotal HoursUnlimited Text & Email SupportPersonalized Guides
Focused ProgramConcentrate on one targeted area of improvementCustomized strategies and techniques10 (1hr)30 min Weekly15YesYes
Comprehensive ProgramWork on both personal and professional growthComprehensive support and guidance12 (1.5hr)1 hr Weekly30YesYes
Concierge ProgramCustomized to address multiple areas simultaneouslyOne-on-one coaching and exclusive resources20 (1.5hr)1.5 hrs Weekly60YesYes

Unsure Which Program Suits You?

Take the First Step: $500 One-Week Coaching Trial

Experience the transformative power of our coaching through this exclusive offer! Sample our evidence-based techniques and personalized guidance.

Benefits of the $500 Trial Offer:

  • Customized 1-hour coaching session tailored to your needs
  • 30-minute follow-up session for additional guidance
  • Experience Dr. Ceruto’s Neuroscientific coaching approach without a long-term commitment
  • Receive actionable insights and strategies to kickstart your transformation
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Frequently Asked Questions

I work best with high-caliber, high-performing individuals who are professional, hard-working, diligent – and willing to invest themselves in my neuro-coaching & brain-based counseling program.

I am selective with whom I decide to work with. Because my goal has always been, and still is two decades later, I won’t work with someone whose chemistry isn’t quite right or if I genuinely feel I can’t add significant value to that person. 

All sorts: Brain-Based coaching and counseling have a wide application.  My process focuses on contributing deeply to a client’s mental well-being in every aspect of their lives.

Common areas of focus include:

  • Self-improvement
  • Life-changing decisions or events
  • Increasing Emotional intelligence
  • Distorted thinking
  • Anxiety
  • Depression
  • Mood and personality disorders
  • Self-esteem and Self-worth deficiencies
  • Confidence building
  • Inappropriate anger or rage
  • Panic attacks
  • Behavioral change
  • Emotional regulation
  • Executing a leadership agenda
  • Developing and accelerating careers
  • Career change
  • Addressing work/life imbalances.
  • Improving relationships satisfaction
  • Reconciling marital issues

And everything else we humans experience, think, or feel.

Clarity, fulfillment, and results. Brain-based coaching is about improving the results an individual is creating. And about providing an important counterbalance to the many pressures we put upon ourselves: whether it be in our careers, our personal lives, our mental or emotional states, or all the above.

With my unmatched support and over two decades of academic studies, we make sound judgments and decisions, learn more from our experiences, make better choices, act more decisively, increase our self-awareness, ameliorate emotional dysregulation, re-frame cognitive biases and take more effective and purposeful actions in everything we do. We begin to focus on what’s really important to us, and shape what we do to align with those values.

Well, if you are here, on my website, reading this, then it is quite unlikely it’s a coincidence.  To try and look at this question from a different perspective may help you find the answer to this question.  If you go to sleep unhappy with yourself, your career, or your relationship, and you wake up feeling the same way; the answer is a resounding YES.

Making enduring positive change is challenging.  It is nearly impossible for a person to see themselves clearly and without biases. Altering the brain’s neuroplasticity (the natural ability of our brain to create change) is nearly inconceivable to do without a well-trained professional.  The reason is simply that most people have very little knowledge of neuroscience.  Meaning that even your best intentions to facilitate positive change will most likely fail because you don’t have the training to understand what the brain DOES and DOES NOT respond to.

If you are feeling a sense of unhappiness or dissatisfaction and can’t quite put a name to it, it should be evident you need help.

Unequivocally YES, but like everything related to the human brain, you, the client, have to really want to make changes.  Suppose you are at a point in your life where you are starting to dislike yourself, lose confidence in your capabilities, and are seriously ready to commit to making positive changes. In that case, my process has no limits to what I can help you to achieve.

Every facet of my process is rooted in hard science and delivered precisely, allowing your brain to respond to change favorably.  The brain is a counter-intuitive organ, meaning it does not want to do what it does best but will always default to what it does the most.  This is one reason why I offer round-the-clock support; I don’t allow you to continue down a non-advantageous path.  I stretch you toward a much healthier way of thinking, emoting, behaving, perceiving, etc.

You already know the answer to this.  What better financial investment is more important than financial investment in your mental wellness?  Since every aspect of your life has you as the common denominator, why would you not want to be the best version of yourself?  My education, the longevity of my practice, the neuroscientific method of change I pioneered over two decades ago, the organizations I belong to, and the high demand for my services put me in a different category than the other fly-by-night coaches or programs. Simply put, you get what you pay for.


No. On the contrary, I get you results fast. And one of my great (and, I’m pleased to say, regular) delights in my practice is watching my clients see results far sooner than they expected. 

Neuroscience tells us that with the right tools, methodology, and repetition, we can abolish even the most stubborn habits, create new, much more salubrious neural connections, and see a dramatic change in just 90 days.

I am thrilled to say that my clients see results every step of the way: from the outset, throughout, and long after we have finished working together.


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