Embracing Power for Career Success: Key Strategies for Growth

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Throughout my career, I’ve talked to many women and men whose current accomplishments didn’t line up with what they knew they could achieve. What was holding them back? It wasn’t their work ethic. Many of them were hard-working and highly motivated. But one of the things standing in their way was their relationship with power for career success.

I found it was often women who were struggling. It’s not that they didn’t like or want power; many weren’t gaining access to power because the same people have wielded it for a very long time. It’s hard to break down the doors and get in. This year, women CEOs of Fortune 500 companies hit a record high of only 6.6%. For women and men of color, these numbers are even smaller.

The barriers to entry are vast. For example, women in positions of power often face a lot of criticism and double standards. Men are expected to be ambitious, but how many women are praised for being at the top? According to Harvard Business Review, managers tend to use more positive words to describe men and more negative words to describe women during performance evaluations. I believe this is because social constructs have long rendered women and minorities as “weaker” or “inferior.”

As a result, I’ve observed some professionals who have internalized double standards about power. But I believe you can help change your relationship with power using something called “neural rewiring.”

Our brains constantly adapt and change. Studies by neuroscientists have shown that the brain is capable of basically rewiring itself in response to new stimuli. When something new becomes a habit, our brains form new neural pathways to accommodate the change. You can rewire the neural pathways that control thoughts, emotions and more. What this means is that you can essentially rewire your brain to think about power in a different way. First, you have to remind yourself that you deserve to have power. Here are four tips to help you do that:

4 Key Strategies for Power for Career Success

1. Don’t downplay achievements. When you downplay your successes, you are saying to yourself, as well as to others, “I don’t deserve it.” So, avoid statements like “It was nothing” or “Anyone could have done it.” When someone praises your accomplishments, simply say, “Thanks.” You are admitting to them and, more importantly, yourself, that you have wisdom, skills and talents that deserve recognition. Revel in your ambition and power knowing that you have worked hard for it.

2. Don’t add qualifiers. Avoid saying “I’m no expert, but …” and “Maybe not everyone will agree, but …” Your opinion is valuable. Remember: You don’t have to justify it.

3. Believe in yourself. It is important to believe that you can handle challenges. When you earn a promotion, try not to worry about whether you can handle the extra responsibilities. You have already proven that you have what it takes. That is why you got the promotion.

4. Don’t attribute your successes to forces beyond your control. Do you tend to attribute your achievements to blind luck? It’s important to recognize the role that hard work and talent played in your success.

Once you start to think differently about your attributes and successes, you’ll naturally redefine your relationship with power.

Forbes
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Dr. Sydney Ceruto, PhD in Behavioral and Cognitive Neuroscience, founder of MindLAB Neuroscience, professional headshot

Dr. Sydney Ceruto

Dr. Sydney Ceruto, PhD — Neuroscientist & Author

Founder & CEO of MindLAB Neuroscience and the pioneer of Real-Time Neuroplasticity™: a proprietary methodology that durably rewires the neural pathways driving behavior, decisions, and emotional responses.

She works with a select number of individuals, embedding into their lives in real time across every domain: personal, professional, and relational.

She is the author of The Dopamine Code: How to Rewire Your Brain for Happiness and Productivity (Simon & Schuster, June 2026), The Dopamine Code Workbook (Simon & Schuster, October 2026), and Rewire for Resilience: Heal Your Anxious Brain in 30 Days (MindLAB Press).

Credentials

  • PhD in Behavioral & Cognitive Neuroscience, New York University
  • Master’s Degrees in Clinical Psychology and Business Psychology, Yale University
  • Lecturer, Wharton Executive Development Program, University of Pennsylvania
  • Author, The Dopamine Code (Simon & Schuster)
  • Executive Contributor, Forbes Coaching Council (since 2019)
  • Founder & CEO, MindLAB Neuroscience (26+ years founding and leading the practice)

Regularly featured in Forbes, USA Today, Newsweek, The Huffington Post, Business Insider, Fox Business, Associated Press, and CBS News. For media requests, visit our Media Hub.

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