MindLAB Neuroscience: Frequently Asked Questions
Straight answers to the questions prospective clients ask most — what MindLAB Neuroscience is, who Dr. Sydney Ceruto is, how Real-Time Neuroplasticity™ works, what the NeuroSync™ and NeuroConcierge™ programs involve, and how to begin with a Strategy Call.
About MindLAB Neuroscience
What is MindLAB Neuroscience?
MindLAB Neuroscience is a private neuroscience practice led by Dr. Sydney Ceruto. It is not therapy, coaching, or consulting — it is a distinct category of work that identifies and rewires the neural pathways driving a person’s behavior, decisions, and emotional responses. Using a proprietary methodology called Real-Time Neuroplasticity™, Dr. Ceruto intervenes during live, high-stakes moments — when the brain is most able to change — rather than in scheduled, reflective sessions. She works with a small number of individuals at any one time.
Who is Dr. Sydney Ceruto?
Dr. Sydney Ceruto, PhD, is a neuroscientist and author and the founder of MindLAB Neuroscience. She holds a PhD in Behavioral & Cognitive Neuroscience from NYU and Master’s degrees in Clinical Psychology and Business Psychology from Yale University, and she lectures in the Wharton Executive Development Program at the University of Pennsylvania. She is the pioneer of Real-Time Neuroplasticity™ and the author of The Dopamine Code (Simon & Schuster, June 2026). Dr. Ceruto brings more than 26 years in neuroscience to her work with clients.
Who does Dr. Ceruto work with?
Dr. Ceruto works with a small number of individuals navigating high-stakes moments — complex decisions, career-defining transitions, relationship ruptures, and behavioral patterns that have persisted despite everything they have already tried. Her clients typically arrive at the point where the cost of a pattern finally outweighs the comfort of keeping it. Because the work is embedded and conducted in real time, she deliberately limits how many people she works with at once, so each engagement receives her full attention.
Is MindLAB Neuroscience coaching or therapy?
No. MindLAB Neuroscience is neither coaching nor therapy — it is a neuroscience practice. Most approaches people have already tried — therapy, coaching, self-help — work on behavior from the outside, through reflection, advice, or accountability. Dr. Ceruto works at the level of neural architecture: she identifies the specific pathways producing a pattern and rewires them using Real-Time Neuroplasticity™, so the new response becomes the brain’s automatic default rather than a forced effort. The science produces the change; the working relationship makes the science possible.
Real-Time Neuroplasticity™
What is Real-Time Neuroplasticity™?
Real-Time Neuroplasticity™ is Dr. Ceruto’s proprietary methodology for rewiring the brain in the moment a pattern is actually firing. Neuroplasticity is the brain’s lifelong ability to reorganize itself by forming new neural connections. Most approaches wait for a scheduled appointment, by which point the window for change has closed. Real-Time Neuroplasticity™ instead targets the refractory period — the brief window between a trigger and your response, when the brain is deciding which pathway to reinforce. Intervening at that exact moment is what makes the change durable rather than temporary.
Can adults really rewire their brains?
Yes. Neuroplasticity — the brain’s capacity to form new neural connections — continues throughout adult life; it does not stop in childhood. What changes with age is not whether the brain can rewire, but how deliberately the process has to be engineered. Lasting change requires intervening at the precise moments when a pathway is active and malleable, then reinforcing the new response until it consolidates through long-term potentiation and the pruning of the old pathway. This is the principle Real-Time Neuroplasticity™ is built on.
The Programs
What programs does Dr. Ceruto offer?
Dr. Ceruto offers two structured programs. NeuroSync™ is a 90-day intensive focused on resolving one defined issue through high-impact, structured work. NeuroConcierge™ is a one-year engagement in which Dr. Ceruto becomes embedded across every domain of a client’s life — personal, professional, and relational. The distinction is scope and depth: the 90-day client is solving a specific problem, while the concierge client is transforming how they operate. Both begin with a Strategy Call to confirm fit.
What is the NeuroSync™ program?
NeuroSync™ is a 90-day intensive built around one issue. It is structured, focused, and outcome-driven: Dr. Ceruto identifies the neural pattern producing the problem and rewires it through concentrated, real-time work over the three months. Clients receive an extraordinary level of access relative to anything else available, within a defined scope and rhythm. NeuroSync™ suits a person with a specific, identifiable pattern they are ready to resolve — decision paralysis, an anxiety loop, a recurring relational dynamic — rather than someone seeking a wholesale change in how they operate.
What is the NeuroConcierge™ program?
NeuroConcierge™ is a one-year engagement and a fundamentally different category of relationship — not simply more access, but a different kind of partnership. Dr. Ceruto embeds across every domain of the client’s life: personal, professional, and romantic. Because the work happens in real time, wherever and whenever patterns actually surface, continuous availability is a requirement of the model rather than a perk. NeuroConcierge™ is for clients who are not solving a single problem but changing how they function across their whole life.
How much do MindLAB’s programs cost?
MindLAB’s programs are bespoke, and the investment depends on the program, its scope, and the length of the engagement. Because every engagement is built around an individual’s specific patterns and goals, there is no single list price — the structure and investment are discussed directly once fit is established. The entry point is a Strategy Call with Dr. Ceruto: a paid, one-hour conversation by phone in which she assesses your situation and determines whether her methodology is the right instrument for it.
Getting Started — The Strategy Call
How do I start working with Dr. Ceruto?
Every engagement begins with a Strategy Call — a one-hour phone conversation with Dr. Ceruto. You book and pay for the call directly through the calendar on the Strategy Call page; Dr. Ceruto keeps a rolling availability window with a small number of open slots. During the call she assesses the patterns you are experiencing in real time and determines whether her methodology fits your situation. If it does, she explains what working together would look like. There is no waiting list and no obligation to continue.
What happens on a Strategy Call?
The Strategy Call is one hour by phone. Dr. Ceruto uses the full hour to understand the patterns you are experiencing, map them against the neural architecture most likely producing them, and determine whether her methodology is the right instrument for your situation. She is not collecting intake forms or following a script — she is reading your neural patterns in real time. You leave with a clear picture of what she sees and what is structurally possible, whether or not you go on to work together.
Is the Strategy Call free?
No. The Strategy Call is a paid call, not a free sales conversation. The fee is deliberate: it reflects the caliber of insight Dr. Ceruto delivers in the hour — the same expertise her private clients invest at length to access — and it ensures everyone she speaks with is genuinely committed to the work. The current fee and the booking calendar are on the Strategy Call page. The fee covers the call itself and is separate from any program investment.
Why is the Strategy Call by phone?
Phone-only is intentional. Removing visual input — camera awareness, screen fatigue, the background work of being watched — frees the brain to dedicate more of its resources to self-reflection and pattern recognition. The audio-only format activates deeper processing and creates the conditions for the clarity the conversation is designed to produce. Video is reserved for ongoing program engagements, where a different kind of presence is useful.
Locations & Logistics
Where is MindLAB Neuroscience located?
MindLAB Neuroscience works with clients across five locations: Wall Street and Midtown Manhattan in New York City, North Miami Beach, Beverly Hills, and Lisbon. Because Dr. Ceruto’s model is embedded and conducted in real time, the work is not confined to a single office — she meets clients where their lives and high-stakes moments actually happen. The Strategy Call that begins every engagement is conducted by phone, so a prospective client can begin from anywhere.
Can I work with Dr. Ceruto remotely?
Yes. Dr. Ceruto’s work is real-time and embedded rather than office-bound, so geography is not a barrier to beginning. The Strategy Call is conducted by phone, and her programs are built around being present in a client’s life as patterns surface — across calls, messages, and live moments — rather than around a fixed weekly appointment in one location. Clients outside the primary metros are welcome to book a Strategy Call to determine fit.