Kind Narcissists, Camouflaged Selfishness

Narcissists usually employ kindness and generosity when you first meet them. They trick you into gaining your trust. However, eventually, they reveal their true identity.

Kind narcissists are hard to identify. That’s because you don’t see them coming. Furthermore, you might well take it for granted that the person you just met is the most caring, thoughtful, and considerate person in the world. However, little by little, they reveal their other face. That dark side, where the most devious selfishness and darkest personality dwell.

In recent years the term “narcissist” has become extremely popular. However, we should be careful not to use this label in an arbitrary way. For example, a narcissist isn’t someone who simply takes a lot of selfies or permanently seeks attention.

As a matter of fact, narcissistic personality disorder defines an emotionally abusive profile that guides the behavior of the individual towards manipulation. Lack of empathy, grandiosity, inability to establish deep social ties, and an obsessive search for validation of others are the traits that define them. Furthermore, each narcissist uses their own techniques to get what they want.

For instance, some exhibit openly malicious behavior. On the other hand, others are more devious and use kindness to profit. Let’s take a look.

Kind narcissists

Kind narcissists are in disguise. They’ll appear to be, for example, a nice guy or a charming and attentive woman. In addition, they often seem to be extremely trustworthy and usually enjoy social success. However, behind this facade hides the classic narcissist. It’s only their manners and techniques that are different. This is what proves to be so contradictory when you first meet them. Because you simply don’t notice that they’re a narcissist, as they don’t raise any suspicions in you at all.

Bearing this in mind, you probably think that the narcissistic typology is rather broad and that’s why it’s so difficult to recognize them. However, this isn’t entirely true. As a matter of fact, the University of Pittsburgh (USA) conducted research that suggested we shouldn’t think about types or subtypes of narcissists, but rather about a disorder that falls within a spectrum.

Therefore, some personalities are problematic, while others manage to integrate well. In addition, each one uses their own strategies, and both kindness and altruistic behavior may be included in their repertoire.

Defining characteristics

Kind narcissists are the kinds of people who, at the beginning, of a relationship, will move heaven and earth to please their partners. They’re always attentive and considerate. However, over time, the situation takes a complete turn for the worse.

In fact, eventually, they don’t move a muscle for their partner. Furthermore, it’s only their own immediate needs that matter. However, the most complex thing is that outsiders will continue to see the narcissist as an outstanding person who’s admired by everyone.

This personality profile also arises in people who take care of relatives whenever there’s a clear benefit for them, like an inheritance. It’s also commonly seen in work environments. It defines the kinds of colleagues who are always willing to help, yet who, at any given time, can work against you in multiple ways. They do it to get noticed or achieve some particular benefit to their advantage.

Kindness as a decoy

Narcissists don’t only appear to be nice. They assume they really are. Furthermore, you won’t see the narcissistic personality as hostile or threatening when they first appear on the horizon. Indeed, it’s not easy to identify them at the beginning. That’s because they’re generally so charming.

Narcissists are viewed in this way because they need to create a good internal narrative about themselves. In fact, if there’s one trait, they all share, it’s low self-esteem. This makes them build an artificial image of themselves with which to support and validate themselves. Likewise, the kind narcissist knows that by acting in a prosocial and altruistic manner, he earns everyone’s trust.

Kind narcissists deceive with their discreet behavior. They don’t seek to be the center of attention. In fact, they earn the trust of others little by little, which they then later use to their advantage.

The discreet and generous Kind Narcissists is just as dangerous as any other

There are narcissists who are wolves in wolf’s clothing and narcissists who are wolves in sheep’s clothing. The former is loud, impressive, and attention-seeking. They’re also outgoing, charismatic, and attractive and they manage to be the center of attention in any circumstance. The second kind demonstrates other types of behavior. Kind narcissists fall into this category. They’re discreet and less conspicuous.

As a matter of fact, this is their great asset. It allows them to skillfully make emotional conquests and climb the career ladder at work.

Authentic kindness starts from a genuine sense of empathy and altruism. Nothing is sought in return. The mere fact of acting out of goodness already acts as a benefit. However, this is something that narcissists can neither understand nor feel.

Brainz
The original publication can be found by visiting Brainz.

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Founder & CEO of MindLAB Neuroscience, Dr. Sydney Ceruto is author of THE DOPAMINE CODE: How to Rewire Your Brain for Happiness and Productivity (Simon & Schuster, June 2026). She has pioneered Real-Time Neuroplasticity™—a proprietary protocol delivering precision performance engineering for high-performing executives, entrepreneurs, and elite professionals globally.

Through her proprietary methodologies—including NeuroConcierge™ and NeuroSync™—Dr. Ceruto provides neurological re-engineering that permanently optimizes neural pathways, eliminates behavioral limiting patterns, and sustains clarity and dominance under pressure. Her clients experience a 40% average increase in decision-making speed and hold a 4.9-star satisfaction rating across 316+ verified reviews.

Dr. Ceruto holds dual PhDs in Behavioral & Cognitive Neuroscience (NYU) and dual Master's degrees in Clinical Psychology and Business Psychology (Yale University).

Her work has transformed hundreds of clients across the globe, from corporate leaders and tech innovators to professional athletes and discerning families navigating complex life transitions. She is a 2024 Lifetime Achievement Award recipient from the World Coaching Congress, an inductee of Marquis Who's Who in America, and an Executive Contributor to Forbes Coaching Council since 2019.

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