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Dr. Sydney Ceruto

CHANGE the way you CHANGE

If you want to make changes in your life and are considering

executive leadership coaching an executive leadership coach leadership coaching business coaching a corporate coach an executive coaching program

You must first understand that traditional approaches


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“The secret of CHANGE is to focus all of your energy not on fighting the old, but on building the new.”

Dr. Sydney Ceruto

Dr. Sydney Ceruto
Dr. Sydney Ceruto

Time – Most clients achieve their goals within 90 days, unlike traditional methods which can take years or even decades.

Cost – The old adage “you get what you pay for” could not be more applicable when it comes to your mental wellbeing.

Qualifications – Dr. Ceruto is a pioneer in the field of neuropsychology, she possesses an extensive psychological education along with 20+ years of experience.

Neuroscience, the differentiator –  Billions of pathways in your brain light up every time you “think, feel, or do something.” If you want new habits to become ingrained in your daily life, then it is a matter of building and strengthening certain pathways while not reinforcing others.

What Clients Are Saying

Chris Borland gives MindLAB performance coaching a testimonial
Chris Borland

Former NFL Player

Sydney is truly a master at her craft and anyone looking for a life or performance coach would be wise to contact her.

Ashlee Simpson gives a testimonial for MindLAB Life Coaching
Ashlee Simpson

Singer / Actress

If you ever needed to work with a life coach that has the innate ability to nail down what you need, Sydney is your girl.

Richard Anderson
Richard Anderson


Sydney is the real deal.  I can tell you that she knows how to get to the core of a person’s authenticity and power.

A Solution Rooted In Hard Science

The reason traditional therapy, counseling, or coaching does not work is due to a combination of our default mindset, emotional processing, and a non-scientific approach. These antiquated methods fail to consider the physiological processes that come into play when trying to make changes in thoughts, feelings, and behaviors that are enduring.

Armed with recent findings in neuroscience, we now understand how these elements have a significant bearing on the lack of efficacy in traditional therapeutic methods.

To bring about real change requires an all-encompassing scientific approach that alters patterns of thinking and behavior right at the root. We must tweak, change, or abolish old ways of thinking, emoting, perceiving, and behaving to rewire the brain towards much more advantageous neural connections. This sort of solution requires just the right combination of SCIENCE and PSYCHOLOGY.

At MindLAB Life Coaching, we offer an innovative service that does just that, tailoring goals for change toward each client and his or her unique dynamics. With expert knowledge of how the brain works and why we continually fall victim to our defunct, flawed, and faulty thinking patterns, it is entirely possible to inspire sustainable behavioral and emotional change. We do this on a physiological level so that the client no longer has to be consciously aware of or continually working on their desired changes.

Executive Leadership Coaching

What neuroscience has made evidently clear is that changes in the brain cause changes in your thinking, behaviors, and emotions.

Cognitive Distortions Visual
Cognitive Distortions

Discover the faulty thought patterns that create negative neuronal associations.

Disrupt Associations Chain Breaking
Disrupt Associations

Break the destructive emotions and behaviors happening on a frequent and mostly subconscious level. 

Brain Rewiring Diagram
Neural Rewiring

Re-wire your brain’s neural pathways with positive and accurate assertions until they become your default setting.

Want to go further, faster? You need an experienced leadership coach who has a vested interest in your success — and the independence and insight to ask tough questions and hold you accountable. 

The Four Essential Executive Traits

Scientific research has shown there are 4 Common Qualities all high performing CEOs, top executives, and leaders possess.  Together, we will develop and sharpen these essential and indispensable attributes in you.

1. Decisiveness – The ability to make decisions under pressure, sometimes without all the information.

2. Engagement – Once a decision is made, there is no second-guessing it, the action begins.

3. Adaptability – Setbacks and a changing environment are inevitable, successful executives pivot and move forward.

4. Reliability – Boards, and investors love a steady hand, and employees trust predictable leaders.

Building a Better Executive

Better leaders

The demands of executive leadership evolve as your company grows and new challenges arise. MindLAB Life Coaching helps you identify new skills, competencies, and training you may need as an effective decision-maker.

Better decisions

When your livelihood, the lives of your employees, and your reputation are on the line, making the best decision is vital. We help you refine your instincts, improve your judgment, and expand your perspectives.

Better results

We use a comprehensive process built on neuroscience, 2 decades of experience, and a collaborative approach to help you identify personal and professional areas that need eradication or enhancement so you can become an astute and effective leader.

By integrating both the right and left hemispheres of the brain, and combining analytical with big picture thinking, Dr. Ceruto helps clients become more innovative, increase creativity, boost productivity, nuance their management styles and improve conflict resolution skills.  Her cutting-edge approach and years of experience will give you tangible outcomes that produce extraordinary results.

The Executive Toolbox

Below are just some of the concepts we covered in depth during your work with Dr. Ceruto.

  • Collaborative Convincement: The fundamental of collaborative convincement represents the balance of management skills with leadership skills.
  • Emotional Strength: Emotional strength speaks to the balance of a healthy ego with the proper use of empathy.
  • Integrative Ethics: Integrative ethics addresses the balance between properly intended rules and good results.
  • Provident Power: The fundamental of provident power unpacks the necessary balance of professional power with personal power.
  • Interactive Influence:  Interactive influence describes the balance of disclosure to others with feedback for the self.
  • Team Forbearance:  Team forbearance represents the interaction of positive team behaviors for task completion and group relations.
  • Systems Discernment: Systems discernment addresses the perception of work meaningfulness and the actual work systems that surround employees.

Executives who truly desire to become leaders must first know that, while they may be called leaders, it is not about them. Leadership doesn’t happen through the efforts of one person. If executives act as if they are the “one best person” to lead, they have missed the point.

At MindLAB Life Coaching, an integral part of our neuro based approach is gauging C-Suite executive’s abilities, through frequent monitoring, and developing enhanced skills within them to successfully lead others.

You are NOT powerless over your brain!

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By understanding brain science, you can learn how to take massive action to ‘rewire’ your brain processes for better outcomes.

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